Charlotte Blechman Joins Actum to Build Out New Luxury, Fashion and Lifestyle Consultancy: A Visionary Leader in the Industry
Charlotte Blechman, a renowned marketing and communications executive, has embarked on a new journey with Actum, a fast-growing strategic consulting firm. Her appointment as senior managing director marks the beginning of a new luxury, fashion, and lifestyle consultancy, further expanding Actum's high-impact advisory services.
With a remarkable career spanning three decades, Blechman has left an indelible mark on some of the world's most influential luxury, fashion, beauty, retail, and lifestyle brands. Her expertise lies in understanding the intricate relationship between culture, creativity, and business within these industries. Actum's co-founder and managing partner, Kirill Goncharenko, expressed his enthusiasm for Blechman's addition to the team, highlighting her exceptional understanding of the luxury, fashion, and lifestyle sectors.
Blechman's recent role as chief marketing officer at Tom Ford International showcases her remarkable work ethic and brilliant intuition. During her tenure, she managed global advertising, visual display, customer relationship management, events, communications, and marketing initiatives for the Tom Ford brand, including licensed products. Her leadership extended to philanthropic efforts and a close collaboration with the Council of Fashion Designers of America during Ford's chairmanship.
Prior to her role at Tom Ford, Blechman held executive positions at Barneys New York and Gucci, where she made significant contributions to revenue growth and brand management. Her career began at Gucci in 1995, and she rose to the position of director of worldwide celebrity relations in 1998. Blechman's expertise also includes a successful stint as vice president of public relations at the Yves Saint Laurent division of Gucci Group.
Blechman's advisory and governance experience is invaluable, having guided companies through growth, transformation, acquisition, and reputational challenges. Her areas of expertise encompass executive advisory, customer experience, omnichannel storytelling, global expansion, brand revitalization, and organizational transformation. Blechman's leadership has been instrumental in landmark campaigns, flagship openings, and philanthropic initiatives.
In her new role at Actum, Blechman aims to build a global luxury and lifestyle advisory platform, emphasizing exceptional talent, strategic acquisitions, and long-term value creation. She believes that aligning brand, culture, reputation, and business strategy at the highest level is essential in the luxury space. With her extensive experience working with leading luxury fashion houses and retailers, Blechman is poised to make a significant impact in her new position.
Blechman's collaboration with Actum's exceptional team, including Kirill Goncharenko, is expected to drive the company's growth and establish it as a world-class luxury, fashion, and lifestyle advisory platform. Her exposure to working closely with founders, owners, and CEOs, coupled with her negotiating skills and industry knowledge, positions her as a visionary leader in the field.
Tom Ford, her former employer, praised Blechman's work ethic and intuition, while Danielle Vitale, CEO of North America for Salvatore Ferragamo, expressed her admiration for Blechman's exceptional leadership and creativity. Vitale's collaboration with Blechman at Gucci and Barneys further underscores her impact on the industry.
Actum's global presence, with offices in Los Angeles, New York, Washington, Sacramento, and London, provides a solid foundation for Blechman's new venture. The company's seasoned and experienced advisers, coupled with their subject matter expertise, ensure successful outcomes for their clients. Blechman's appointment at Actum marks a significant milestone in the consulting industry, as she embarks on a journey to shape the future of luxury, fashion, and lifestyle consultancy.
